The Rotary International theme for the 2025-26 Rotary year is "Unite for Good".This theme emphasizes using human connection to create positive change and encourage unity in a world that can be divided. It aligns with Rotary's Action Plan and encourages members to collaborate on service projects and build global impact by uniting people of all backgrounds.
One of the most important things we can do to tell our Rotary stories in an effective, compelling way is to make sure we all use consistent and unified messaging. You can use the president's message for 2025-26, Unite for Good, to inspire members, participants, and the public with an idea that aligns with our Action Plan and calls on us to work together. Using the presidential message in your club and district communications helps to convey Rotary’s global impact and create stronger recognition of Rotary’s name in our communities and with potential service partners. It can help people understand who we are and what we do and might even inspire them to join us.
The long history of a Rotary International President launching a theme for their presidential year is going away in 2025-2026. This decision was made by the RI Board of Directors at their October 2023 Meeting.
The rationale behind the decision is based on the importance of standardizing branding and communications. The presidential themes were to be used only for internal communications to motivate Rotary members. However, too many clubs and districts used the theme as a logo to promote Rotary projects and events to the public. Additionally, the themes changed every year, and some clubs and districts preferred promoting a past theme over the current theme due to personal preference. This causes confusion with helping the public understand the focus of Rotary and what we stand for.